Why is this important?
Content focused conversation accomplishes a number of goals at once:
SO -- learn better, engage more, develop interaction skills. Easy to see why this is one of the Ten Elements of Effective Instruction
Consider one way/one time in the past week that you asked peers to talk to one another.
Explore a number of Total Participation Techniques to help your students engage in constructive peer-to-peer interaction/discussion while learning content.
You might want to start here:
A Total Participation Techniques Professional Learning Activity (to grow your practice) by Himmele and Himmele
See it in action: